Owner: HWMC
Catalog#: 2CL-CHLT-056
Lutes - Guitar
‘BMW Logo’ Custom-Made Electric Guitar
Germany (?)
BMW Logo
Wood, metal, plastic
1990’s
Length: 30.5 in; Width: 12 in; Length of fretted neck: 14.5 in
Strings – Lutes – Guitars
A custom-made electric BMW logo electric guitar. This logo guitar is a fully functioning electric guitar with cord jack and volume control knob. There is no maker marks and the peg head displays the logo and reads: ‘The Ultimate Driving Machine”
The history of the name BMW – the Bayerische Motoren Werke or Bavarian Motor Works – dates back to 1917, when it emerged from a renaming of the aircraft engine manufacturer Rapp Motorenwerke, located in Munich, the capital of the State of Bavaria in southern Germany. The main business was the production and maintenance of aircraft engines for the German Air Force. In 1929 a BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller. The interpretation that the BMW logo represents a propeller has endured ever since. The current BMW logo has white and blue checker boxes that are supposed to be a stylized representation of a white/silver propeller blade spinning against a clear blue sky. However, the colors more likely symbolizes the Bavarian flag colors (white & blue), representing the company’s origin.
Resource: https://www.businessinsider.com/the-origin-of-the-bmw-logo-2012-5; https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html