1960s-1970s

In the 1960s, plastic and electric toys became more popular with the invention of cheap alkaline batteries.  Toy manufacturers were making toys electronic any way possible.  If a toy was electric, that meant it was “new.”  Nevertheless, music learning also included non-electronic ‘hands-on’ musical toys such as toy guitars, rhythm sets, and musical windup and pull toys.
Especially trendy was the idea of making theme toys named after something in the movies, on TV or other kinds of media, such as Mr. Rogers’ Neighborhood; Disney’s Mickey Mouse and Donald Duck; Warner Brothers Bugs Bunny and Tweety Bird.  And let’s not forget, we had the English rock band invasion, known as the Beatles.  This idea of musical theme toys really took hold by the 1960s and stuck around for the years to come.

MUSICAL ELECTRONIC TOYS

By 1979, Playskool introduced ‘Major Morgan,’ an electronic handheld arcade video game that came with slide-in cards that allowed you to produce musical nursery rhymes, as well as create your own music masterpieces.  Other major toy manufacturers such as Mattel and Parker Brothers along with the Disney Theme Park Merchandise for ‘Star Wars’ and Alps Toys from Japan joined the electronic age with battery operated musical toys.  

‘Major Morgan’
Playskool [Hasbro, Inc.]
Pawtucket, Rhode Island
Plastic, metal
1979

‘Magical Musical Thing’
Mattel inc.
El Segundo, California
Plastic, metal
1978

 

‘Merlin’ Electronic Wizard Game No. 3200
Parker Brothers
El Segundo, California
Plastic, metal
1978

Disney ‘Sing Along Jukebox’
Kenner Products
Cincinnati, Ohio
Plastic, metal”1971

Star Wars Galaxy’s Edge
‘Kloo Horn’
[Cantina Band]
Disney & Lucas Film Ltd.
Plastic
1977


Star Wars Galaxy’s Edge
‘Chindinkalu Flute’
[Cantina Band]
Disney & Lucas Film Ltd
Plastic
1977

Rock’n Roll Monkey
Alps Shoji Ltd.
Tokyo, Japan
Metal, cloth
1960s

MUSICAL TOY INSTRUMENTS

Watching a child discover music can be magical.  As they grow and develop, music helps them build coordination, develop vocabulary, and improve literacy skills.  Research shows that infants recognize the melody of a song long before they understand the words, and as they grow musical toys make them laugh, enhance ways to express themselves, and ignite a love for music.  Whether banging on drums, strumming a toy guitar, or playing a xylophone, young children become creative learners.

 

Beatles ‘New Sound’
Toy Guitar
Selcol Fairchild Ltd.
England, UK”
Plastic
1964

Drums Set
Fisher Price
East Aurora, New York
Plastic, metal, wood
1979

 

Beatles ‘Toy Guitar’
Pxy, England
Plastic”1960s

Baby Toddler ‘Xylophone Drum’
Fisher Price
East Aurora, New York
Plastic, metal, wood
1976

‘Mickey & Donald’
Xylophone
Walt Disney Productions
Metal, wood
1950s-1960’s

Tin ‘Litho’ Drum
Noble & Cooley 
Granville, Massachusetts
Metal, Fiber
1950s-1960s

MUSICAL WINDUP & PULL/CHIME TOYS

The word ‘clockwork’ is often used to describe mechanical or windup toys, however most windup toys were powered by keys and cranks that activated small springs, which turned tinplate gears (hidden in the base of the toy), when released.  Companies like Mattel, Fisher Price, Ideal Toys, and Marx developed windup designs in plastics and other synthetic materials to compete with the international toy  importer Tomy.  As preschool toy trends evolved, the roly poly chime toys, music box pull toys and windup design toys reflected new childhood favorites, from Mr. Roger’s Neighborhood Musical Toy Trolley, to the Disney and Warner Brothers characters.  Toy radios, record players, Ferris wheels and a happy apple were all incredibly engaging and educational as young children practiced their singing, speaking, motor, social and emotional skills through play with music.

‘Happy Apple’
Roly Poly Chime
Fisher Price
East Aurora, New York
Plastic
1973

‘Mr. Roger’s Neighborhood Trolley’
Ideal Toy Company
New York
Plastic
1977
Plays: It’s A Beautiful Day in This Neighborhood’

‘Mickey Mouse Club Dance A Tune’
Walt Disney Jaymar
New York, NY
Plastic
1970s

‘Jack and Jill’
Windup Radio
Fisher Price
East Aurora, New York
Plastic, metal
1974

‘Music Box TV’
Fisher Price
East Aurora, New York
Plastic, paper
1966

“The Candy Man’
Windup Radio
Fisher Price
East Aurora, New York
1978

‘Music Box Record Player’
Fisher Price – #995
East Aurora, New York
Plastic
1971

‘Music Box Ferris Wheel’
Fisher Price
East Aurora, New York
Plastic
1964

‘Tuneyville Choo Choo Train’
Tomy, Japan
Plastic
1975

‘Bugs Bunny Ge-Tar’
Mattel
El Segundo, California
Plastic, metal
1977

 ‘Peanuts Snoopy Music Maker Toy Ukulele/Guitar’
Mattel
El Sengundo, California
Plastic, metal
1967
Plays:  ‘Oh Where, Oh Where, Has My Little Dog Gone’

“Porky Pig’
Jack-in-the-Box
Mattel
El Sengundo, California
Metal, plastic, fabric
1964
Plays: ‘Farmer in the Dell’

‘SNOOPY – Roly Poly’ ‘Musical Chimes Make Happy Sounds’
Danara International LTD. South Hackensack, N.J.
Plastic
1965

‘Raggedy Ann & Andy Dolls w/music box inside 
Knickerbocker Toy Company. Inc.
Middlesex, N.J.
1960s
Raggedy Andy Plays: ‘Twinkle, Twinkle, Little Star’
Raggedy Ann Talks

‘Panda Drummer’
Action/Windup Toy
FunForever
China
Metal, Litho
1970s

Clown Drummer ‘A’
Russ Berry & Co.
Palisades Park, New Jersey
Rubber, metal, cloth
1964

Music Box Teaching Clock
# 998 Fisher Price
East Aurora, New York
Wood, plastic, paper
1968

Clown Drummer ‘B’
Russ Berry & Co.
Palisades Park, New Jersey
Rubber, metal, cloth
1964

Scroll to Top